Love Bomb: What Katie Did

Playful Promises and What Katie Did modelled by Tessa Kuragi and Jessica Louise Abidde. Photo by Anna Swiczeniuk, MUA by Cheyenne Raymond.

First on the bill for the Big Love-in is vintage-style brand What Katie Did, specialising in 1940s and 50s style lingerie and corsetry, leading the way in the recent retro trend.

Founded by Katie Halford in 1999, What Katie Did initially began by selling just stockings, particularly the fully-fashioned stockings that have remained popular to this day. Katie’s love affair with 1940s and 50s fashion started in her mid-teens and led her on a hunt for the perfect vintage wardrobe. She soon found that while vintage clothing was easy to come by, underwear was deeming tricky.

Sticking as close to authenticity as possible, What Katie Did’s glamorous bullet bras, delicious shape wear and beautiful stockings are all designed based on vintage patterns, only slightly adapted for the modern woman. Authentic fabrics and old-fashioned production methods are employed to ensure retrophiles are not left disappointed.

Choosing a favourite item from the vast collection is far, far too difficult, but I have to say, I am a sucker for her corsets!

Cabaret Lace Morticia Corset

This addition to the Morticia corset range is perfect for a romantic, sophisticated look. I love the use of lace contrasted against the pink, and the (even more!) slimming effect of the black waistband detail.

Leather Gina Corset

For the times when I’m feeling a little less sophisticated, this leather corset is perfect for a naughty Bettie Page look!

Keep your eyes peeled on the What Katie Did blog for their Lovebomb giveaway of a Cabaret Torsolette (featured above) and Kate knickers, available in black or vintage peach, plus a pair of retro seamed stockings in the winners choice of colour! If that's not enough they are offering 10 runners up prizes of their new 80 denier black hosiery with contrasting red seam (tights or stockings, your choice!), to add a bit of sauce to february. Make sure you sign up to the What Katie Did mailing list to be entered. 

The Original Pin-up

The original pin-up girl, the Gibson Girl, started as a pen-and-ink illustration by Charles Dana Gibson in the late 1800's. His sketch was the personification of the ideal female and was transformed from one illustration into illustrated stories. The Gibson Girl lasted over 20 years, beloved by her American public, she defines the history of fashion particularly for that era.

 

Her alluring S-curve figure, exaggerated breasts and hips and a slim waist, was achieved through a swan-bill corset. The Swan Bill Corset was fashionable around 1900 and was described as the 'health corset'. The corset busk was inserted in the centre front of the corset pushing the torso of the wearer forward and allowing hips and buttock to protrude out, giving an 'S-shape'.

The Gibson Girls's striking figure inspired a new fashion for the late 19th Century. Even her hairstyle became a popular trend, piling her strands of hair high on top of her head in a chignon. Much like today's trend.

 

Camille Clifford

The Gibson Girl was drawn from life models posing, such as Gibson's wife Irene and Evelyn Nesbit an artist's model, however Camille Clifford was rumoured to have inspired the Gibson Girl's fashion and figure. Camille Clifford was known for wearing a high coiffure and wearing a waspie to create her signature hourglass figure.

The Gibson Girl was depicted as a modern and independent woman, attending college and waiting to find the correct man to marry. The Gibson Girl was not just a pin-up teasing and pleasing men, she was a heroine amongst women, she inspired women's fashions and inspired a modern way of life.

 

In later years, towards the First World War, the Gibson Girl was not included in the suffrage movement, she was slowly beginning to loose favor amongst suffragettes and by the onset of the First World War popularity for this imaginary character had fallen.

Women seeked a more practical and masculine icon to guide them through the First World War and with this women seeked a change in fashions and lifestyle.

During the Second World War, the Pin-up girl made a come-back. Real-life Pin-up girls as well as illustrations and artwork. Celebrities and models posed to encourage the troops. The earliest Pin-up is said to be Betty Garble.

A pin-up girl would feature on mass produced pictures which were 'pinned-up' and displayed as part of 1940's and 50's popular culture. The Pin-up image could be torn out of newspapers and magazines and were in the form of postcards and more memrobilia.

In later years glamour models became what was a Pin-up girl, models such as Betty Page were the modern day Pin-up.

We now enjoy retro-Pin-up girls, we are inspired by Pin-up models as well as now using male models as Pin-up boys!