Love Bomb 2013: Paolita

It's that time of the year again, and after last year's successful Love Bomb, we are doing it all again!

The Love Bomb is a celebration of independent lingerie and swimwear designers in the run up to Valentine's Day. Each of the brands taking part in the Love Bomb is run by a handful of people (and in some cases, even one!), standing up against the mega-corporations to bring you innovative, quirky and unique knickers!  

Unlike the big spenders we are in this game for the knickers – like you, we can’t get enough of them! Many a day is spent lusting after other brands’ lacy wonders and structured glories, so we thought what better way to encourage support for indie lingerie than to gather together for a big, sloppy Valentine’s love bomb!

Each day, one independent lingerie brand will be offering a giveaway or competition, while the other 7 brands will be shouting a lot about it! We even put together a sumptuous photoshoot for it, which will accompany the Love In!

 (Photography by Anna Swiczeniuk, Model Miss Miranda, Swimsuit by Paolita, Hat by Lily Lewis)

Day 8: Paolita

Paolita are giving away a £150 voucher to spend at their online shop or London boutique.
2 runner ups will win a lace bikini top each.  

Winners will be selected through a random draw.

To enter.....

1: Sign up to their Newsletter on their website

or

2: Email them at lovebomb@paolita.co.uk with the subject 'Lovebomb'

3: Share their Love bomb picture on your Facebook page

The Sexy Underground: Behind the scenes at our catwalk event

On the 16th Feb, just before London Fashion Week, we teamed up with swimwear brand Paolita and lingerie brands Kiss Me Deadly and Lucile, for a stunning catwalk show.

Held in the sumptuous carnivalesque Cirque du Soir, we showed off what it means to be an independent brand, showcasing some of our never-before-seen collections!

We just recieved some fantastic behind-the-scenes photos, we'd love to share with you.

Aurora Galore getting ready

Aurora Galore treating the audience to a sizzling burlesque act

Mam'zelle Maz in our upcoming AW12 collection

Models in our current swimwear collection

The gorgeous Vamp garterdress, coming in May!

Love Bomb: Paolita

Paolita modelled by Miranda Barrie and Jess Abidde. Photo by Anna Swiczeniuk, MUA by Cheyenne Raymond.

As the winter drags on and it seems to get colder rather than warmer, I find myself constantly thinking about warm beaches and palm trees. Unfortunately the closest I am to such climates is our office heater, grateful as I am for it! Luckily, all I have to do is look at Paolita’s colourful swimwear to be transported to more exotic locales.

Founded in London in 2010, Paolita are relatively new, but this hasn’t stopped their snowballing popularity as their designs are snapped up worldwide! Their collection features beautiful mix and match bikinis, delicious swimsuits and lace hoodies, perfect for staying glamorous around the pool. The designs focus  on making women feel comfortable yet sexy when at their most exposed, using shapes to complement the figure.

Paolita is vibrant and exotic, just like the founder, Anna Paola. Using Spanish and French fabrics, Anna weaves her cultural and historical passions into each garment, resulting in swimwear with a unique vintage undertone.

Carmen Miranda Violet swimsuit

Arriving in the Paolita shop soon is this gorgeous vintage-inspired swimsuit. The coloured stripes give this a distinctly nautical feel and the shape is so perfect I could imagine it even being worn far, far away from the beach as outerwear!

B Queenie Bikini 

Another really beautiful nautical set, as you can see, I quite like nautical inspired swimwear!

Paolita are giving away 3 luscious prizes, which you can be in with the chance of winning by emailing lovebomb@paolita.co.uk with your first and last name AND liking their facebook. The first prize is the chance to come to their London boutique and pick out an item from the new, not-yet-for-sale collection (don't worry, they can also ship worldwide)! The second and third prizes are a lace hoodie in blush or baby blue!

The Love Bomb Has Landed: Exclusive Catwalk Event

With the Love Bomb coming to a close, we take any excuse to throw a party, and this time we have teamed up with Kiss Me Deadly, Paolita and Lucile for an exclusive catwalk show on the 16th Feb!

That's right, you can win tickets to this exclusive press-only event! All you have to do is reply to this blog post explaining why you are a Playful super-knicker-fan and deserve to come and party with us!

NEWS JUST IN! We now have a big handful of tickets to give away to our fans! Just leave us a comment with your name and email and let us know why you deserve a night out on the town ;)