The Colour Purple
Tuesday, July 19, 2011 at 4:50PM 
As the leaves turn orange and brown, the sky turns to grey we seek a little colour in our autumn winter wardrobe. And we have just the colour for this sombre autumn which is looking to be upon us pretty soon according to British weather forecasters.
Moving away from the usual black and red lingerie colours, purple has invaded design boards and has become an important trend in the lingerie dye pots for the next few seasons. Various tones of purple have all been used to create unique colour-ways, from mauve to violet to lavender.
Deep purples in lingerie will still ooze seduction that a red or black ensemble may give out, but mauve has something a little more enticing and interesting that is still sexy but also wearable by day and night.
The colour purple denotes wealth and noblesse, a majestic and royal colour. It was a difficult pigment to achieve and therefore rarely used on everyday fabrics. Today, as the dying process has been perfected, it is still a majestic and rich colour but is appealing to lingerie designers as it can be very feminine in the right shades and also flattering.
Deep purple lingerie is subtle and elegant and has brought a contemporary colour to traditional designs. Playful Promises have made full use of the purple design brief by including a mauve Genie set with triangle soft-cup bra, non-padded bra and brief with gathered detail on the back. This set works well on pale and tanned skin tones.
We have also included a mauve, peach and pink printed range. Etti has a beautiful floral print inspired by the latest colour trends and has the added satin fabric to add a real majestic opulence to the sets. Emma, our designer, has framed the purple floral print with satin black straps and black mesh inserts. This has added a retro design element to the feminine cut pieces, but as a set they are highly contemporary designs that have proved very popular.
This season’s swimwear has seen a small injection of mauve bikinis and swimsuits, however it is next season’s autumn winter lingerie that will see the largest use of deep purple tones. This promises a lighter purple colour for spring summer 2012, the use of lilacs will again be vastly popular in lingerie. We have a little treat in store for next season’s swimwear but check out our Exotic Charmer bikini set or Swimsuit for a bold injection of purple in your swimwear this summer.