SS13 Design Competition

We are offering you a tantalising chance to feature one of your lingerie designs in the Playful Promises SS13 lingerie collection ‘Paradise’.

Think 2030 meets 1950 – future retro... break down re-create. Think about the emergence of the East for exotic infusions and to really get the brain in gear think of the poem ‘Paradise Lost’ – innocence Vs sin and above  all - think about flirty fun as most of all we design collections that are pretty, eye catching but always fun to wear.

So from briefs to bras via basques, suspenders and corsets...

...Push-up bra,  demi bra, longline bra, soft-cup bra, underwired bra, strapless bra, strappy bras or even no bra? Low waist briefs, high waist briefs, peek-a-boo briefs and crotchless briefs, thongs, boy shorts, tangas, and Brazilians what will you choose?

Don’t forget suspender belts, longline girdles, cinchers, waspies, corsets, garter dresses, basques, and garter skirts, nipple tassles, merquins and all!

We’re looking for an original, signature design to represent the Playful Promises brand. Think bold colours, unique patterns with a bang-on trend print. Look at trends, colour palettes and shades, nature, graphics and geo-prints.

Consider texture, digital printing and fabric weight.

The colour palette will be nudes and blush pinks with acid yellows with dashes of apricot and magenta pink. Stolen glances of teal and lime green.

About Playful Promises

Playful Promises is a London Based lingerie brand designing and making lingerie, swimwear, gifting and clothing collections. Playful Promises prides itself on being flirty and even a little bit dirty.

Our lingerie collection comes out twice a year. It’s a heavily anticipated collection by UK stores and further afield. It’s important that the lingerie design fits with the brand and previous collections, understated sensuality with a sense of quirky, flirtaceous tempatation.

How to Enter

Send in your designs to Delphine@playfulpromises.com

Accepted formats include;
Hand drawn designs (please scan in)
CAD designs in JPG format
(max 2mb per email)

One entry per person

Competition Closing date; March 30th 2012

Prize

1.  The winning design mass-manufactured and sold in stores across the UK including Playful Promises Boutique and online store
2.  Their design featured in press across the UK and further abroad
3.  The winning design sent to them in their size
4.  £100 gift voucher to spend online or in store on Playful Promises Goodies

 Any questions, don't hesitate to contact us!

Image by Bruno Dayan

Christmas gift review: Etti

Amy was taken on by the Playful Promises team as part of their internship scheme, where she designed our gorgeous Etti set! She is now in her 3rd year at Leeds College of Art studying BA (Hons) Printed Textiles and Surface Pattern Design, and she specialises in print design for fashion and lingerie. To keep up to date with this rising star, check out her blog and follow her on twitter @amyselina

The ‘thing’ about Playful Promises for me is that extra spark their lingerie gives to the wearer, the feeling of flirtation and instant sex appeal, which I feel is personally hard to come by. Playful Promises set themselves apart as they ‘mix quirky, directional design with all things playful and flirty’, they’re always sexy, always sassy and always confident.

I often see, hear or read that people are surprised that prints are engineered in house by designers rather than sourced and bought from elsewhere. Playful Promises prints are designed in house and this makes them extra special, giving me an extra special feeling when being asked to design the print for Etti so soon into my internship (a big step up from my own disillusioned expectations of tea girl rankings, and my internship outshone every one of those).

Having already seen the design drawn up for Etti, it made designing a print to fit the mould a little easier.  I knew the print for Etti needed to fit with the feel of the fabrics - a look of luxe. I wanted to revitalise beautiful retro aesthetics in a fun, fresh and flirty way, upholding Playful Promises trade mark characteristics. It was the quirkiness of my own creativeness that I wanted to put into Etti as well as keeping the magic and creating that spark.

The print itself consists of bold brush strokes with painterly qualities and a floral overprint. The colour palette given was on trend for the upcoming colour blocking season, and I wanted to give it a quirky twist. Explosions of apricot, magenta and purple against a dark background gave for a sexy and seductive print. I added depth and opacity to aspects of the design to create a luxurious layered print that would work perfectly with Etti’s already amazing aesthetics.

The initial design of Etti set an amazing background for emphasising the print. The contrasts of print against dark mesh and sheer panels along with glimpses of flesh really add to the over all feel of this set. The fit speaks for itself, the designs offer retro yet modern and sexy underwear, flattering all bust sizes and engineered for the shapes and curves of the women’s body. The fit and feel of Etti is pure perfection, hugging all the right places and accentuating just what is needed. My favourite piece out of Etti being the longline bra, the cage effect giving the right amount of flesh flirtation with a cheeky hint towards fetishism and ultimately, what we all want to feel when we wear beautiful underwear; sexy. These sets do exactly what Playful Promises describe, beg to be shown off. Etti encapsulates freedom, rebellion and vast sex appeal, where dynamic energy and provocation are key.

When I see Etti I see the excitement reflecting in the print that I felt when I first started the design, and I hope that when everyone slips into the set they feel that same excitement.

When Etti was delivered to my door, I un-wrapped the parcel, folded back the black tissue paper and there it was, that spark. Definitely keeping the all important promises, Etti is pleasure providing, perfectly playful and definitely magical.