Christmas gift review: Etti

Amy was taken on by the Playful Promises team as part of their internship scheme, where she designed our gorgeous Etti set! She is now in her 3rd year at Leeds College of Art studying BA (Hons) Printed Textiles and Surface Pattern Design, and she specialises in print design for fashion and lingerie. To keep up to date with this rising star, check out her blog and follow her on twitter @amyselina

The ‘thing’ about Playful Promises for me is that extra spark their lingerie gives to the wearer, the feeling of flirtation and instant sex appeal, which I feel is personally hard to come by. Playful Promises set themselves apart as they ‘mix quirky, directional design with all things playful and flirty’, they’re always sexy, always sassy and always confident.

I often see, hear or read that people are surprised that prints are engineered in house by designers rather than sourced and bought from elsewhere. Playful Promises prints are designed in house and this makes them extra special, giving me an extra special feeling when being asked to design the print for Etti so soon into my internship (a big step up from my own disillusioned expectations of tea girl rankings, and my internship outshone every one of those).

Having already seen the design drawn up for Etti, it made designing a print to fit the mould a little easier.  I knew the print for Etti needed to fit with the feel of the fabrics - a look of luxe. I wanted to revitalise beautiful retro aesthetics in a fun, fresh and flirty way, upholding Playful Promises trade mark characteristics. It was the quirkiness of my own creativeness that I wanted to put into Etti as well as keeping the magic and creating that spark.

The print itself consists of bold brush strokes with painterly qualities and a floral overprint. The colour palette given was on trend for the upcoming colour blocking season, and I wanted to give it a quirky twist. Explosions of apricot, magenta and purple against a dark background gave for a sexy and seductive print. I added depth and opacity to aspects of the design to create a luxurious layered print that would work perfectly with Etti’s already amazing aesthetics.

The initial design of Etti set an amazing background for emphasising the print. The contrasts of print against dark mesh and sheer panels along with glimpses of flesh really add to the over all feel of this set. The fit speaks for itself, the designs offer retro yet modern and sexy underwear, flattering all bust sizes and engineered for the shapes and curves of the women’s body. The fit and feel of Etti is pure perfection, hugging all the right places and accentuating just what is needed. My favourite piece out of Etti being the longline bra, the cage effect giving the right amount of flesh flirtation with a cheeky hint towards fetishism and ultimately, what we all want to feel when we wear beautiful underwear; sexy. These sets do exactly what Playful Promises describe, beg to be shown off. Etti encapsulates freedom, rebellion and vast sex appeal, where dynamic energy and provocation are key.

When I see Etti I see the excitement reflecting in the print that I felt when I first started the design, and I hope that when everyone slips into the set they feel that same excitement.

When Etti was delivered to my door, I un-wrapped the parcel, folded back the black tissue paper and there it was, that spark. Definitely keeping the all important promises, Etti is pleasure providing, perfectly playful and definitely magical.

Sexy smalls verses assertive drawers

Vargas Girdle from Kiss Me Deadly

The era of sexy, minimalist smalls is being pushed aside by bold, assertive lingerie. Our recent trip to the heart of lingerie trends in Paris has revealed to us that retro giant briefs, high-waisted girdles and retro longline bras are back in fashion! But don’t be fooled, Grandma’s knickers are still not the height of fashion, so keep those well hidden.

Delicate, simple and petite lingerie will always be available however, more and more brands are offering high-waist briefs that can be worn above the navel or even above the waist-line and below the bust depending on the style. There is also a surge in longline girdles that also rise above the navel and sit below the bust and longline bras that extend to the waist-line creating a flattering shape. These latest trends have emerged from the growth in popularity of shape wear and vintage retro lingerie and faux retro lingerie.

Brands such as Kiss Me Deadly and What Katie Did are experiencing a great interest in their dominant lingerie lines, but there is also demand for contemporary designed statement lingerie with a modern design and lighter more feminine fabrics.

Playful Promises have experienced a surge in demand for longline bras. The Ava range was extremely popular for us and for our Autumn Winter collection we have included high waist briefs and longline bras. These chunky lingerie pieces have almost sold out before even reaching the shops and our spring summer 2012 lingerie collection promises further longline bras and girdles and high waist briefs.

The need for smaller and delicate lingerie is still strong and stylists are using this opportunity to now juxtapose these bold, statement pieces of lingerie with smaller, lighter and delicate pieces. I love the mix of the soft-cup triangle bra from the Playful Promises Etti line matched with the bold block of the high-waist Etti brief. The high waist brief has additional tulle mesh inserts to lighten the bold block design. However, I love how the Etti range can almost be worn as outer wear. Match the Etti soft-cup bra with the hipster Brazilian brief too!

Longerline lingerie is also great under summer t’s, showing off bold shapes, interesting cutting edge design and patterns and something a little saucy.

Try the style yourself; the Ava longline bra works great under a loose black or white t-shirt or the black What Katie Did Maitresse bullet bra with a cropped t-shirt.