Amy was taken on by the Playful Promises team as part of their internship scheme, where she designed our gorgeous Etti set! She is now in her 3rd year at Leeds College of Art studying BA (Hons) Printed Textiles and Surface Pattern Design, and she specialises in print design for fashion and lingerie. To keep up to date with this rising star, check out her blog and follow her on twitter @amyselina
The ‘thing’ about Playful Promises for me is that extra spark their lingerie gives to the wearer, the feeling of flirtation and instant sex appeal, which I feel is personally hard to come by. Playful Promises set themselves apart as they ‘mix quirky, directional design with all things playful and flirty’, they’re always sexy, always sassy and always confident.
I often see, hear or read that people are surprised that prints are engineered in house by designers rather than sourced and bought from elsewhere. Playful Promises prints are designed in house and this makes them extra special, giving me an extra special feeling when being asked to design the print for Etti so soon into my internship (a big step up from my own disillusioned expectations of tea girl rankings, and my internship outshone every one of those).
Having already seen the design drawn up for Etti, it made designing a print to fit the mould a little easier. I knew the print for Etti needed to fit with the feel of the fabrics - a look of luxe. I wanted to revitalise beautiful retro aesthetics in a fun, fresh and flirty way, upholding Playful Promises trade mark characteristics. It was the quirkiness of my own creativeness that I wanted to put into Etti as well as keeping the magic and creating that spark.
The print itself consists of bold brush strokes with painterly qualities and a floral overprint. The colour palette given was on trend for the upcoming colour blocking season, and I wanted to give it a quirky twist. Explosions of apricot, magenta and purple against a dark background gave for a sexy and seductive print. I added depth and opacity to aspects of the design to create a luxurious layered print that would work perfectly with Etti’s already amazing aesthetics.
The initial design of Etti set an amazing background for emphasising the print. The contrasts of print against dark mesh and sheer panels along with glimpses of flesh really add to the over all feel of this set. The fit speaks for itself, the designs offer retro yet modern and sexy underwear, flattering all bust sizes and engineered for the shapes and curves of the women’s body. The fit and feel of Etti is pure perfection, hugging all the right places and accentuating just what is needed. My favourite piece out of Etti being the longline bra, the cage effect giving the right amount of flesh flirtation with a cheeky hint towards fetishism and ultimately, what we all want to feel when we wear beautiful underwear; sexy. These sets do exactly what Playful Promises describe, beg to be shown off. Etti encapsulates freedom, rebellion and vast sex appeal, where dynamic energy and provocation are key.
When I see Etti I see the excitement reflecting in the print that I felt when I first started the design, and I hope that when everyone slips into the set they feel that same excitement.
When Etti was delivered to my door, I un-wrapped the parcel, folded back the black tissue paper and there it was, that spark. Definitely keeping the all important promises, Etti is pleasure providing, perfectly playful and definitely magical.
Friday, December 9, 2011 at 12:00PM 
